March 4th, 2011

The Social Media Revolution Solution

Mark Fraser is the host and executive producer of "Nature Walks with Mark Fraser"

In the natural world, species that are considered “prey” often use a common tactic by joining forces with others and taking advantage of the “strength in numbers” benefit. This can both confuse and overwhelm the predator that is challenging them. In the human domain, that applies just as much, we “are” animals after all.

Watching the people in countries like Egypt and Libya rise up and struggle to bring about change in their homeland is literally about that same strength in numbers that applies to any species.

History itself will inevitably decide both the positive and or negative outcomes of this new and powerful social capability.

Those are stunning examples of people uniting their own voices to a common cause. In a world of instant communication and constant social media, broadcasting a viral “thought” is a new hi-tech approach to the phenomena of social change. The message is instantly capable of traveling like a living breathing organism working its way through the minds of the masses. Sometimes the sway of society’s popular opinion can turn on a dime sounding the bells of freedom and the end of oppression or in some other cases to strange directions that seem to fly in the face of reason.

Recently I watched major news reports of Charlie Sheen as they seemed to morph the stories from a drug riddled public meltdown into a Twitter superstar posting comments like #winning.

Suddenly the social media “Flock” sprung into action and millions connected to watch. Was this shift of millions to help better the world, save wildlife, help with poverty or end social oppression?….um…no.

Of course the money hungry marketers have no doubt stepped in and as long as the eyes of the masses are still watching Charlie’s party you’ll see lots of drinks, phones and untold products magically appear on tweet photos. Some stars are paid by the “tweet”, very lucrative deals because the commercial real estate on their Facebook and Twitter pages are enormous.

Odd, isn’t it? I actually find a healthy forest and clean river far more important and, well “valuable”.

Perhaps it’s our definition of the word “valuable” that has taken a serious turn into the Twilight Zone. According to my quick search on “Google” looking to define the term value, I see one of the top 3 definitions that seems to apply. “The quality (positive or negative) that renders something desirable or valuable; “the Shakespearean Shylock is of dubious value in the modern world”

I would say that there is overwhelming evidence that a beautiful healthy forest with wildlife brings a positive quality to life making our own lives on this Earth more desirable. Letting it die and harming it, brings upon a negative impact and so on.

So how is it that we do not seem to “value” the most important things yet we flock to the stories of the strangest and most bizarre behavior? Not that Charlie is all that bizarre, he actually reminds me of my late uncle both in looks and in character. After all it’s not like he suddenly shaved his hair off or anything.

No matter how you slice it there seems to be a huge void between “ethics” and “value” and that discrepancy, well makes me concerned for our future and the fate of all that wildlife that I keep blogging about. We teach ethical guidelines to our children and they will make the decisions of tomorrow. That means it is vitally important for our generation to provide a healthy moral compass to our children to invest in the future of the entire world. Is this really needed in our tech savvy society? Well, look at the influences of today’s online world. Any research on the most popular films seen on Youtube demonstrates the point as the most popular films tend to avoid any social or educational “value” albeit some are certainly fun to watch.

The people in Egypt and Libya from what I see on the news seem to value their
basic freedoms and their rights as a people. They look like they are standing up
for “We the People” hmmm, boy that sure sounds familiar.

What I find hard to understand is that many of us seem to be “bored” with
real-world issues like caring for the natural world (you know, just the health
of the planet that gives “us” life) and lately are fascinated by a wealthy mans public
meltdown. What exactly does that say about “us” as a society and our own moral

I think its time that we had our own “Social Media Revolution Solution” and
start to put “ethics” back in front of “value”.

Living on this Earth made us rich by birth; we just seem to have forgotten that.
There is no greater wealth then the smell of a healthy forest, the view of an
Eagle in flight and the admiration of a young Deer fawn in a meadow.

You see, we could “create” our own “Social Media Revolution Solution” by helping promote “good” in the world. Imagine what we could do if caring about the natural world could once again be seen as “valuable”.

That is, if we could just allow ourselves the joy of understanding that in the first place.

Then, perhaps we really would all be “#winning”.

Mark Fraser




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