Social Media and Conservation

Mark Fraser is the host and executive producer of "Nature Walks with Mark Fraser"

In our lives we are faced with so many challenges in today’s super hi-tech society. The new generations are growing up with social media like Facebook and Twitter being part of their daily lives. Films on Youtube are replacing their televisions and Smart phones seem to be able day able to even replace the almighty home computer. Information is now available at speeds beyond the collective imagination of the kids of even my own childhood.

The fast paced change of today’s world creates so many questions however like everything in life, I look to nature for examples and guidance.  You see with millions of years of evolution there really is no greater teacher then the natural world itself – that is of course if we all simply choose to listen.

Nature teaches us that species who adapt to change survive and even thrive while those who do not adapt are in trouble. Like the changing climate, social media is a shift in the sociological weather pattern. A new paradigm where information and communication create a global network that like it or not, we are all a part of.

We often think “how could technology be natural?” I mean isn’t anything made by people unnatural by definition? Well consider this; we ourselves are “of” this world. We are a species on this planet, made of the same material with the same origins of all things on the Earth. So if that’s true, then perhaps social media is a natural step in the growth of humankind?

To put it another way, let’s look at Spring Peepers, a small northern frog that happens to live in my area of the northeastern United States. After winters long chill leaves us, and the air is still brisk you will begin to here a faint call of 1 or 2 frogs singing their beautiful high pitched call.

As the days and weeks follow, more and more frogs call out until it sounds like one massive song made up of thousands of individual frogs.

What if the social media of today used in our own lives, is really no different than the call of the frogs and other species trying to communicate? It creates a way of reaching out across the darkness and distance allowing us to call out to each other? Perhaps we are a species coming out of the winter of our own evolution and instant global communication is the next step like so many frogs using sound waves to communicate across an entire pond. So in that way it is also natural it’s just that In our example we happen to  sing “communicate” our spring song on Facebook, Twitter and Youtube.

Social media changes social consciousness:
The impact of media and how we are raised can’t be overstated. Our culture and beliefs around the world provide a social compass as we navigate through our lives. We are very much products of our environment.  This is so powerful that behaviors that one culture may see as wrong or ethically bad, in other cultures are considered completely normal. That’s why Cannibals and the Pizza delivery person have the same genes. They are not born different, they simply “learned” differently. So in conclusion, what happens to the social media society of today if we don’t get involved and teach important life lessons like protecting wildlife habitat? Well, we run the risk of creating a gluttonous society capable of self destruction, like a cannibal.  If we are “involved” with social media ensuring the important “life lessons” are still a part of the information we teach our children and ourselves, then our world has a great future where clean waters and forests, wildlife and even ourselves can still exist. I like that future…

Mark Fraser

http://www.naturewalkswithmark.org

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27 Comments

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